Shideler Bennett - Initiator.co

The path of entrepreneurship is rarely straightforward. In this episode, Shideler Bennett, Co-founder of Initiator and a franchisee of Crumbl, pulls back the curtain on his journey from zero to nine franchise locations in just 18 months. Shideler dives into building a business while navigating massive debt, personal sacrifices, and unexpected market opportunities. Tune in for a conversation around:

• The psychological challenges of early-stage entrepreneurship, including working without pay and putting family financial stability on the line while maintaining hope and vision;
• Strategic approaches to franchise expansion, including how to mitigate risks and capitalize on emerging market opportunities;
• The power of partnership, creative financing, and maintaining relationships through business challenges.

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