Wade Rasmussen - Dirty Dough

On this week’s episode of The Midnight Founders Podcast, we interview Wade Rasmussen, COO and co-founder of Dirty Dough, the breakout cookie startup currently being sued by Crumbl. Many of our listeners are already familiar with Dirty Dough as a major player in the trending #UtahCookieWars. Billboards standing alongside Utah’s freeways share their side of the lawsuit from a lighthearted, comical perspective, demonstrating the company’s appetite for growth in spite of attempts to shut them down. In fact, the lawsuit has had the opposite effect, helping triple Dirty Dough’s revenues in the past few weeks alone.Wade’s most important priorities today include hiring the right people and creating operational efficiencies, each being essential to the explosive growth they’ve experienced in their franchise model. Even still, Dirty Dough’s mission goes far beyond just delicious cookies. During our discussion, Wade makes the profound point that “what’s on the inside matters most”—a concept applicable to cookies and people alike. And this is the motivation behind their newest mission, to support those with mental disorders and other similar challenges.Thanks for listening, and we hope you enjoy our chat with Wade Rasmussen!

The Midnight Founders Podcast is focused on telling the behind-the-scenes stories for what makes a successful entrepreneur. Just like Donavan Mitchell spends countless hours practicing step back jumpers to become a master at his craft. You are in the trenches spending countless hours to become a master at your business. We are inspired by this, we believe that is what it takes to be a midnight founder, and we want to share your story. Our podcast is casual, every conversation is different, so we like to take the conversation wherever it leads. As such, we don’t really follow a script, but we really want to know who you are as a founder, and what makes you tick? We also want to know what keeps you up at night, what are the problems you are currently trying to solve? As entrepreneurs we know that there are challenging times where you don’t have anyone to fall back on to meet the deadline or finish the task, all the weight is on your shoulders. One question we ask every guest that we want you to think about is: What is the gnarliest experience you have had as an entrepreneur? Stories about you and your business are engaging and pull the listeners in.

Hosts:

AJ Rounds: A.J. Rounds currently serves as Chief Marketing Officer of RevRoad. In addition, he is a co-founder and investor. A.J.’s passion is helping other entrepreneurs like himself. This position allows A.J. to do that. A.J. has an 18-year track record in Marketing communications, consumer retail and direct sales channels, global business development, human resources, editorial, business writing, and building effective management teams.

Jacob McHargue: Jake is the Director of Entrepreneurship for the CB Vault which is the new entrepreneurship division of Central Bank. He is focused on helping startups and entrepreneurs grow their businesses. Jake grew up in an entrepreneurial family and has been enthusiastic about entrepreneurship since a young age. He has spent much of his career building teams and helping organizations grow.